Welcome to Audio T Cheltenham

The Cheltenham store was opened in Albion Street during the mid 1980’s. In 2000 we moved to a new premises in Winchcombe Street. The store offers a large downstairs sales area and a dedicated home cinema demonstration room.

Upstairs we have a large Hi-Fi demonstration room. We offer a range of Hi-Fi equipment from one box systems to high end separates, and a good range of home cinema equipment, multi room audio and up to the minute streaming devices.

Jon, Farid and Andy have in excess of 40 years experience. With all this knowledge we are also able to offer turntable servicing and upgrade. Whether it is a replacement cartridge or a completely new turntable.

Home loans / demonstrations are available on request.

Call in and you will be assured a warm welcome. We will even make you a cup of tea or coffee.

We look forward to seeing you in the near future.

Take a look at our store video below.

Click here to read our blog.

Click Here to read our Store Blog

Meet the team

Jon - joined Audio T in 1988
First job: barman
Favourite music: anything old or with talent
Best gig: Pink Floyd or Rush
First system: Dansette (modified)
Current system: Rega turntable, Incatech CD, Chord DAC 64 and Spendor speakers

Farid - joined Audio T in 2005
First job: Chef
Favourite bands/music: no particular favourites
Favourite film: Lord of the Rings
First system: Technics turntable, Aiwa tape deck, Kenwood amp and B&W speakers
Current system: Garrard 401 turntable, Rega Apollo CD Player, Arcam R Blink, Pro-Ject phono stage, Arcam AVR350 in stereo, Spendor A3 speakers, REL T5i subwoofer

Andy - joined Audio T in 1985
First job: Baker making sausage rolls and stuffing the jam into donuts!
Favourite bands/music: Porcupine Tree, Yes, Genesis, Pink floyd, Hawkwind, Van Der Graaf Generator, Camel, Gong, Caravan, Hatfield and The North, Rush, Gentle Giant , ELP. Also a big fan of The Grateful Dead and Kraut Rock too!
Favourite album: Raindances by Camel
Best gig: Pink Floyd the Wall at Earls Court
First system: National Panasonic music centre!
Current system: Rega P7 with Dynavector cartridge, Creek pre/power, Creek CD player and Naim


What our customers say

  • Excellent service from Audio T Cheltenham.
    Cross S - 30th May 2022
  • Service was excellent from first ordering to pick up.
    Ison R - 9th May 2022
  • Cheltenham Branch ...Very helpful guys, Would definitely use them again
    Wicksteed - 6th May 2022
  • Great service from a very knowledgeable team. Highly recommended
    Kimberley I - 10th April 2022
  • I have purchased a few items of audio equipment from AudioT Cheltenham and have never been let down. Andy & John are extremely knowledgeable HiFi experts and have always given me great advice inline with my budget and expectations. If you have any HiFi related queries get yourself down to AudioT for great service & advice.
    JonMark - 28th February 2022
  • Very helpful. Friendly. Willing to listen, very accommodating.
    Neale S - 14th February 2022
  • Really helpful service
    Bourne J - 4th February 2022
  • What can I say. I've bought Hi Fi from Audio T Cheltenham over the years, and the knowledge and service is second to none. You are dealing with Professional people who love HiFi.
    Griffiths N - 3rd February 2022
  • My go to store, cheers guys
    Craig - 22nd January 2022
  • overall a great experience to have my lin deck serviced and to purchase the Athos has been great.
    O'Donnell S - 14th January 2022
  • This Cheltenham branch, not only makes the best tea in town, but maybe more important the staff here are not like most Hi Fi shop i.e. They don't talk down or belittle one thinking they are superior.
    Boyes R - 6th January 2022
  • Great service from the lads at AudioT Cheltenham. Was allowed to trial a Rega Brio amp at home for a couple of days before buying. The only real way to test hi fi equipment is within your own rooms acoustics. Will definitely use their invaluable services again in the future.
    Young A - 12th December 2021
  • For over 10 years Jon, Farid and Andy have given us great advice on how to improve our system. Our last changes were to potentially unglamorous areas of speaker feet, cables, power supplies and servicing existing equipment. Their advice that these are just as important as traditional main components of a system and then demonstrating the difference they make was invaluable in helping us make our decisions.
    Barnfield R - 26th November 2021
  • First class service from the whole team - thank you!
    Craven R - 29th October 2021
  • Bought a Denon AVRX2700H AV receiver from Audio T, and was glad I did. The price was competitive and the service was excellent. It's more important than ever now to support local businesses if you can.
    Priestyworld - 21st October 2021
  • I have made quite a few purchases from the Cheltenham shop lately and I would like to thank all of the guys that work there for the top notch service they have given me.
    Turley R - 4th October 2021
  • I have dealt with Audio T over many years. The stock at my local shop is well chosen. The service is generally good if sometimes variable.
    John - 23rd September 2021
  • Very pleased with service,staff most helpful and informative.
    Willsher R - 27th August 2021
  • Always the best advice, fair prices and enthusiastic staff. A great dealer to visit.
    Crawford C - 9th August 2021
  • You guys never let me down. The service is professional, friendly and good value for money, and the products I have purchased from you over the years have been great. John is pleasure to deal with.
    Thornley S - 6th August 2021
  • Audio T in Cheltenham is run by true enthusiasts and really nice helpful people. A great service as usual and a special thanks to Andy, you are a top guy.
    Gibbons M - 10th July 2021
  • These guys know what they are taking about. Made it very quick and easy to decide based on your budget.
    Philip A - 6th June 2021
  • Excellent service
    NL - 1st June 2021
  • Excellent Customer Service from Farid, Andy and Jon at the Cheltenham store.
    Ournige - 14th May 2021
  • AudioT Cheltenham lent me a demo amp for a long weekend - very easy to arrange by phone direct with the Cheltenham branch (don’t bother with the online contact form - deal with actual people directly!) Then simply exchanged for a new one when I brought the demo unit back. I can’t imagine how it could have been simpler!
    Hatherley customer - 13th May 2021
  • Five star service wonderful help and support. Thank you for all your help.
    Sampson M - 8th May 2021
  • Very helpful over phone. My TT is 30 years old but I said I wanted a cartridge upgrade. They made no attempt to push me into replacing the TT. When I do I will go back to them. No charge for fitting it. Dropped the TT off and it was done in 2 days. They identified a minor fault with the anti-skating that couldn't be fixed but told me it wouldn't affect the performance of the new cartridge. Still no pressure to buy a new TT. I like that integrity !
    ChrisW - 2nd May 2021
  • The service I received from Audio T was exceptional. Thank you.
    Davies L - 17th April 2021
  • Excellent advice and service
    ChrisK - 18th March 2021
  • Item purchased by phone and arrived quickly during these difficult times. Friendly service from Audio T at their Cheltenham Store.
    Cooney Tim - 6th February 2021
  • Really knowledgable and helpful staff ,
    Burdon C - 28th January 2021
  • excellent service, delivered as agreed.
    Staddon - 24th January 2021
  • Audio T Cheltenham proposed and installed an impressive audio system after careful analysis of my needs and of the intended location for the system.
    Simpson R - 17th January 2021
  • Took my Naim Uniti to the Cheltenham store for repair/service and, after talking to staff, also bought a new Zen Mk III music server as a replacement for my ageing Naim Unitiserve.,,,,
    France J - 16th January 2021
  • I had excellent support at home to identify a faulty product and supply a replacement. The lack of a decent manual gives us all problems. The online version is useless.
    Martin R - 15th January 2021
  • Audio T are a great team who consistently provide outstanding advice, service and customer care.
    Andy - 30th October 2020
  • Excellent service and help from Farid in the Cheltenham store. No hard selling or pressure - it's always a pleasure to do business.
    Paul Sutcliffe - 24th October 2020
  • Excellent service from the team in Cheltenham, good advice, plenty of time to test various bits of kit, good banter from Andy , John and Barry, both the store and team are highly recommended.,
    Chris M - 17th October 2020
  • Only one word outstanding
    Jones M - 13th October 2020
  • Sadly, my first Marantz PM6006 had a faulty (annoyingly intermittent) headphone socket but I was given a replacement without any fuss. Excellent outlet. Friendly staff. Would definitely use again......just a shame that my "local" outlet is in Cheltenham!
    Mr Hooton, Coalville - 7th March 2020
  • Outstanding service from all of the staff at Cheltenham. Andy and the team were very professional and listened to our needs. Demo was out standing spent loads but worth it. We have been an Audio t customer when in the south when camberley had audio t in and again the best hifi shop in the country. You would not get this service any where else. Again outstanding,will visit again to test out turntables thanks Mr & Mrs Kite
    Mr Kite, Dursley - 3rd February 2020
  • Very knowledgeable, easy to find what we were looking for. Very pleased with product
    Mrs Radburn, Cheltenham - 18th January 2020
  • Excellent service
    Mr Patterson, Tewkesbury - 6th January 2020
  • These guys really know their stuff and have given me excellent service both when purchasing items, and fixing my broken speakers. Good prices too !
    Mr Benson, Chipping Campden - 31st December 2019
  • Good service with time for comparative demos of other products on my short list, helpful and friendly.
    Mr Slater, Craven Arms - 4th November 2019
  • Good practical advice Staff very knowledgeable and helpful
    Mr Butler, Tewkesbury - 5th July 2019
  • I have nothing but praise for the Cheltenham Audio T team. Jon, Farid and Andy have provided fantastic service for me over many years but more importantly have demonstrated great care in their advice and recommendations. It is obvious that they are not just trying to make a quick sale but build long term relationships with their customers. They always make me welcome and you are treated like a friend not just a source of sales revenue. Ive recently bought several items from them and whether your spending thirteen thousand pounds on a new Naim streamer or just thirty pounds on small accessories, the service is the same. Jon Finch their manager is one of the UKs leading experts on turntable set-up and has always bent over backwards to accommodate my needs. They will frequently give honest advice which deters you from making purchasing mistakes - it isnt always the most expensive or fashionable solution you need!! They are never slaves to audiophile upgrade obsession or one brand “religion” which Ive experienced at some other dealers. I particularly like their ability to tap into their network of other AT shops for the loan of products for trial. Your not just walking into a shop and seeing whats on display. Normally if you want to demo something they haven't got you can be sure that one of their other shops has and will send it over to them within a few days. Ive had ocassions where Ive popped in to ask about something and within minutes they are speaking to the manufacturer or industry contacts and answering my query or arranging a loan product. All in all a great team, always cheerful and a pleasure to visit.
    Mr Armstrong, Cheltenham - 10th June 2019
  • Again I have had very good support from the Cheltenham Branch. So no complaints at all.
    Mr Mason, Hereford - 3rd June 2019
  • I have had no need for specialist help until our 20+year old music system consisting of Denon amplifier, cd player, double tape and a revolver turntable began to develop faults. I took the faulty units to Audio T where the turntable and cd unit wee checked. The former was declared healthy but the cd was dead. All this was done on the spot very willingly and cheerfully. There was no pressure for sales but following discussion I purchased a replacement Denon cd unit and was not charged for their time and service
    Mr Hodges, Cheltenham - 9th May 2019
  • Very helpful in setting up a system for me to listen to in their Cheltenham shop. Outstanding service in delivering my new system direct to my home - due to having another call to make in the area. Definitely "above and beyond" and much appreciated.
    Mr Benson, Worcester - 30th April 2019
  • Call us on 01242 583960

    Opening Hours


    Where to find us


    GL52 2LZ

    View store on map


    The one way system in Cheltenham has changed and we are in the process of updating the directions. We are listed on Google Maps.


    Pay and display parking is avialable outside the front of the shop, or turn left at the traffic lights outside the shop, there is a pay and display shoppers car park 100 yards on the right.
    Please note: DO NOT park in the Blockbuster/Maplins car park near the store as your car could be clamped.

    We'll Pay Your Parking

    With increased pressure to park in and around town these days we hope this will be a small but useful service that will encourage you to visit us. If you come into the store and buy something we will reimburse your parking fees. To claim your refund you MUST ask the salesperson before you make payment and we will credit against your purchase.