Audio T

Welcome to Audio T Cheltenham

The Cheltenham store was opened in Albion Street during the mid 1980’s. In 2000 we moved to a new premises in Winchcombe Street. The store offers a large downstairs sales area and a dedicated home cinema demonstration room.

Upstairs we have a large Hi-Fi demonstration room. We offer a range of Hi-Fi equipment from one box systems to high end separates, and a good range of home cinema equipment, multi room audio and up to the minute streaming devices.

Jon, Farid and Andy have in excess of 40 years experience. With all this knowledge we are also able to offer turntable servicing and upgrade. Whether it is a replacement cartridge or a completely new turntable.

Home loans / demonstrations are available on request.

Call in and you will be assured a warm welcome. We will even make you a cup of tea or coffee.

We look forward to seeing you in the near future.

Take a look at our store video below.

Click here to read our blog.

Click Here to read our Store Blog

Meet the team

Jon - joined Audio T in 1988
First job: barman
Favourite music: anything old or with talent
Best gig: Pink Floyd or Rush
First system: Dansette (modified)
Current system: Rega turntable, Incatech CD, Chord DAC 64 and Spendor speakers

Farid - joined Audio T in 2005
First job: Chef
Favourite bands/music: no particular favourites
Favourite film: Lord of the Rings
First system: Technics turntable, Aiwa tape deck, Kenwood amp and B&W speakers
Current system: Garrard 401 turntable, Rega Apollo CD Player, Arcam R Blink, Pro-Ject phono stage, Arcam AVR350 in stereo, Spendor A3 speakers, REL T5i subwoofer

Andy - joined Audio T in 1985
First job: Baker making sausage rolls and stuffing the jam into donuts!
Favourite bands/music: Porcupine Tree, Yes, Genesis, Pink floyd, Hawkwind, Van Der Graaf Generator, Camel, Gong, Caravan, Hatfield and The North, Rush, Gentle Giant , ELP. Also a big fan of The Grateful Dead and Kraut Rock too!
Favourite album: Raindances by Camel
Best gig: Pink Floyd the Wall at Earls Court
First system: National Panasonic music centre!
Current system: Rega P7 with Dynavector cartridge, Creek pre/power, Creek CD player and Naim


What our customers say

  • Sadly, my first Marantz PM6006 had a faulty (annoyingly intermittent) headphone socket but I was given a replacement without any fuss. Excellent outlet. Friendly staff. Would definitely use again......just a shame that my "local" outlet is in Cheltenham!
    Mr Hooton, Coalville - 7th March 2020
  • Outstanding service from all of the staff at Cheltenham. Andy and the team were very professional and listened to our needs. Demo was out standing spent loads but worth it. We have been an Audio t customer when in the south when camberley had audio t in and again the best hifi shop in the country. You would not get this service any where else. Again outstanding,will visit again to test out turntables thanks Mr & Mrs Kite
    Mr Kite, Dursley - 3rd February 2020
  • Very knowledgeable, easy to find what we were looking for. Very pleased with product
    Mrs Radburn, Cheltenham - 18th January 2020
  • Excellent service
    Mr Patterson, Tewkesbury - 6th January 2020
  • These guys really know their stuff and have given me excellent service both when purchasing items, and fixing my broken speakers. Good prices too !
    Mr Benson, Chipping Campden - 31st December 2019
  • Good service with time for comparative demos of other products on my short list, helpful and friendly.
    Mr Slater, Craven Arms - 4th November 2019
  • Good practical advice Staff very knowledgeable and helpful
    Mr Butler, Tewkesbury - 5th July 2019
  • I have nothing but praise for the Cheltenham Audio T team. Jon, Farid and Andy have provided fantastic service for me over many years but more importantly have demonstrated great care in their advice and recommendations. It is obvious that they are not just trying to make a quick sale but build long term relationships with their customers. They always make me welcome and you are treated like a friend not just a source of sales revenue. Ive recently bought several items from them and whether your spending thirteen thousand pounds on a new Naim streamer or just thirty pounds on small accessories, the service is the same. Jon Finch their manager is one of the UKs leading experts on turntable set-up and has always bent over backwards to accommodate my needs. They will frequently give honest advice which deters you from making purchasing mistakes - it isnt always the most expensive or fashionable solution you need!! They are never slaves to audiophile upgrade obsession or one brand “religion” which Ive experienced at some other dealers. I particularly like their ability to tap into their network of other AT shops for the loan of products for trial. Your not just walking into a shop and seeing whats on display. Normally if you want to demo something they haven't got you can be sure that one of their other shops has and will send it over to them within a few days. Ive had ocassions where Ive popped in to ask about something and within minutes they are speaking to the manufacturer or industry contacts and answering my query or arranging a loan product. All in all a great team, always cheerful and a pleasure to visit.
    Mr Armstrong, Cheltenham - 10th June 2019
  • Again I have had very good support from the Cheltenham Branch. So no complaints at all.
    Mr Mason, Hereford - 3rd June 2019
  • I have had no need for specialist help until our 20+year old music system consisting of Denon amplifier, cd player, double tape and a revolver turntable began to develop faults. I took the faulty units to Audio T where the turntable and cd unit wee checked. The former was declared healthy but the cd was dead. All this was done on the spot very willingly and cheerfully. There was no pressure for sales but following discussion I purchased a replacement Denon cd unit and was not charged for their time and service
    Mr Hodges, Cheltenham - 9th May 2019
  • Very helpful in setting up a system for me to listen to in their Cheltenham shop. Outstanding service in delivering my new system direct to my home - due to having another call to make in the area. Definitely "above and beyond" and much appreciated.
    Mr Benson, Worcester - 30th April 2019
  • Relevant technical advice clearly explained. Products demonstrated appropriately with competent and professional installation service provided
    Mr Wilson, Stroud - 12th April 2019
  • The staff at Audio T in Cheltenham were extremely helpful, knowledgeable and professional. I would recommend their services without question. A big thanks to Jon and Farid for all of their assistance in sorting things out for me.
    Mr Evans, Droitwich - 2nd April 2019
  • Fantastic service. Kind and helpful staff.
    Mr Parmar, Cheltenham - 11th March 2019
  • Always helpful and knowledgeable about their products and your requirements.
    Mrs Skeen, Tewkesbery - 8th March 2019
  • Just brilliant service from the Cheltenham team. Interested informed and genuine oh and they know hifi! Cannot recommend them highly enough Thanks guys!
    Mr Devine, Evesham - 14th February 2019
  • Very friendly support staff in shop( boss a bit grumpy). Set up my deck for me, thanks.
    Mr Biggs, Tewkesbury - 18th January 2019
  • very knowledgeable and helpful. a quick demo, with their recommended speakers and I was satisfied.
    Mr Pease, Evesham - 14th January 2019
  • Just had an LP12 service and a new cartridge fitted. Whole process was done very well and Jon at the Cheltenham store was really friendly and helpful.
    Mr Cox, Worcester - 5th January 2019
  • Excellent personal service
    Mr Fancourt, Tewkesbury - 23rd December 2018
  • Top rate service in all respects. Will certainly use them again !!
    Mr Stringer, Ross-On-Wye - 15th December 2018
  • Easy, friendly, no fuss service, recommended
    Mr Atkinson, Alcester - 1st December 2018
  • Great support and service from Cheltenham office staff. Quick to help and resolve an issue I had. Always responded to enquiries promptly and professionally/
    Mr Magee, Cheltenham - 23rd November 2018
  • AudioT Cheltenham always give a superb service. Great advice and a relaxed environment. You genuinely feel that they know the product and tailor their advice to the individual.
    Mr Barley, Cheltenham - 4th November 2018
  • Audio speaker cables made to order while I waited. Excellent product, excellent service.
    Mr Turk, Stroud - 1st November 2018
  • Always helpful and keen to offer an audition of equipment. Helped out with some expertise on two hardware issues
    Dr Sharma, Lydney - 30th September 2018
  • Great, nothing too much trouble.
    Mr New, Evesham - 9th September 2018
  • I dealt with Jon and Farid. Both were very helpful and provided sound advice (pun intended) supported by the home trial facility. This enabled me to get the right equipment considering the new component in the context of my system and future aspirations. Highly recommended.
    Mr Finch, Clevedon - 9th September 2018
  • Excellent responsive service
    Mr Hitchins, Prestbury - 10th August 2018
  • Hi Fi is one of the few remaining areas, where you really need to try/listen to the product before you buy. In my case this was not possible, but the people at Audio T ran me through all the options, explained the pitfalls, and once settled on what I needed quickly arranged payment and despatch. All in all a very good service - I will use these people again.
    Mr Walker, Holyhead - 6th July 2018
  • The staff (Audio T, Cheltenham) were knowledgeable, friendly, and extremely helpful. They seemed happy to deliver stuff to my home and help set it up. Nothing was too much trouble. I cannot praise them too highly.
    Mr Davies, Cheltenham - 23rd June 2018
  • Friendly, expert service. Did a great job of refurbishing my Linn turntable at a great price. These guys know their stuff!
    Mr Cox, Southampton - 11th June 2018
  • Excellent service 10/10
    Mr Hartshorne, Bilston - 2nd May 2018
  • I went to Audio T in Cheltenham to discuss concerns that I had with a specific product (bought elsewhere). The took time and trouble to understand my problem and recommended an excellent replacement product. They also allowed me to test the product at home before buying. Top marks.
    Mr Carroll, Cheltenham - 26th April 2018
  • Really helpful advice and knowledge, without a pushy sales pitch. I was left in comfort to listen at my leisure.
    Mr Harrison, Cirencester - 12th April 2018
  • Very helpful and friendly staff . Enjoyed the experience and given great advice and support .
    Mr Dooley, Newbury - 9th March 2018
  • I highly recommend Audio T - Cheltenham. All the guys there are very friendly, & have masses of knowledge & experience. I cannot speak highly enough of the team at the Cheltenham branch. A massive thank you I am overjoyed with my new surround sound system.
    Mr Jarvis, Ross-On-Wye - 6th January 2018
  • Excellent service from Audio T. They went out of their way to ensure I was happy, and I could see they were doing the same with other customers in the shop. Thank you!
    Mr Jackman, Cheltenham - 8th December 2017
  • Cheltenham have helped me loads on my journey.
    Dr Hudson, Stonehouse - 3rd November 2017
  • Lovely patient people. Great service. Great advice.
    Mr Harding-Williams, Cheltenham - 29th October 2017
  • 5 stars because Cheltenham Audio T ordered in my Sennheiser HD650 headphones and price matched the lowest price on the internet. Hence I ordered my Rotel A10 through Audio T also.
    Mr Mitchell, Cheltenham - 23rd September 2017
  • Great service combined with expertise and facilities- what's not to like?
    Mr Brotherton, Cheltenham - 23rd August 2017
  • Excellent service at Audio T in Cheltenham. Nobody pushed me to make a purchase but offered constructive advice so I could make the right choice. Very professional service and I would highly recommend them.
    Mr Mitchell, Cheltenham - 16th August 2017
  • This is my second projector in 11 years and having bought much hifi from Jon at Cheltenham over the years happy to return and receive an excellent demonstration based on his advice and got help with installation.
    Mr Morgan, Stroud - 10th August 2017
  • What can I say-Audio-T have always given excellent advice with a relaxed non pressurised service, they have a huge knowledge and experience of a wide selection of products 5/5....A+++++++ recommended!
    Mr Davidson, Leominster - 6th August 2017
  • Excellent service. Could not have been more helpful with information and demonstrations, and especially helpful in making me up a connection cable.
    Mr Abraham, Cheltenham - 3rd August 2017
  • The service I received at the Cheltenham branch of Audio T was excellent. The differences between the turntables were described to me and then I was left to listen to my albums and make my own decision. In the end I bought the middle of the range, a Rega Planar 2 on the basis it gave me the biggest bang for my buck. I'm sure that in the future I will upgrade again, and when I do Audio T will be my first port of call.
    Mr Broadbent, Worcestershire - 26th July 2017
  • The guys in Cheltenham are great to deal with. Good solid advice, ready to respond quickly and on my last purchase a same day delivery to my home in the evening. I will always come back.
    Mr Rex, Tewkesbury - 8th July 2017
  • Very good service, was provided with good advice about what options would be best for a starter vinyl listener
    Mr Pringle, Cheltenham - 5th July 2017
  • Helpful discussion and description on phone and in shop. Having ordered and waited a long time for availability from Naim, I bought sealed box. I have usually given 5 stars but on this occasion Audio T Cheltenham would not open the box and did not demonstrate this Naim ND5XS2 unit to me. I was disappointed because I like to hear prospective new units played within a top level Naim system (i.e. better than my own) so I know its ultimate performance rather than what it will sound like in my system. Eight months later from ND5XS2 purchase, Audio T provided helpful telephone advice and then posted new SPDIF Chord cable to me, The cable is suited to system and good audio quality.
    Mr Hebditch, Glos - 14th June 2017
  • Call us on 01242 583960

    Opening Hours


    Where to find us


    GL52 2LZ

    GL52 2LZ

    View store on map


    The one way system in Cheltenham has changed and we are in the process of updating the directions. We are listed on Google Maps.


    Pay and display parking is avialable outside the front of the shop, or turn left at the traffic lights outside the shop, there is a pay and display shoppers car park 100 yards on the right.
    Please note: DO NOT park in the Blockbuster/Maplins car park near the store as your car could be clamped.

    We'll Pay Your Parking

    With increased pressure to park in and around town these days we hope this will be a small but useful service that will encourage you to visit us. If you come into the store and buy something we will reimburse your parking fees. To claim your refund you MUST ask the salesperson before you make payment and we will credit against your purchase.

    Brands stocked at our Cheltenham store